Is email marketing still a contender in a social media marketing world?
With so many consumers on social media these days, you may be wondering whether email marketing is still effective.
Email marketing remains a successful marketing tactic that delivers impressive results—even in a world of increasing mobile and social channels. Today, there are over 2.5 billion users with email accounts and 1.7 billion Facebook users. A study by Marketing Sherpa, revealed that of these 2.5 billion users, 77% prefer email as their channel for permission-based promotional messages vs. social media. And, 91% email users like to receive promotional emails from companies they do business with.
Email is the currency of the web, and anybody who is online has an active email address. When it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.
Email drives conversions regardless of this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal is to turn potential customers into paying customers. And when it comes to conversions, there isn’t a more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means you are 6x more likely to get someone to click-through to your website via email than you are from Twitter.
Did you know that for every $1 spent, $38 is the average return on investment?
Why so? It comes down to delivering highly personalized and relevant messages. Unlike social networks where you send status updates to every follower regardless of their location, interests & purchase history, email allows you to target your email lists with tailored messages. The more data you have about your customers in an email marketing tool, the more targeted you can be.
Does your organization have an email marketing strategy? Would you like to have a $38 return on your email marketing investment?
Download this free guide on the benefits of email marketing and how to develop it into your current marketing mix.
First Wave Marketing is an authorized Solution Partner with the industry-leading email marketing provider, Constant Contact. This easy-to-use email marketing tool lets you quickly create beautiful, professional-looking emails that get meaningful results—more customers, more donors, more sales, and more revenue.