Is it time for a website audit?
An online presence for your brand is essential in today’s digital world, and we understand the work required to maintain good optimization through social media, content marketing, link building, and more. But when you really drill down to the most crucial element of your digital presence, it’s your website that matters most. Your website is your home base and it must be cared for to maintain healthy and bring in a solid return on investment (ROI).
If you already deploy search engine optimization (SEO), or think you may be but are not seeing the results you want, then a website audit can help provide answers as to why you are experiencing decreased traffic, low conversions, and high bounce rates.
There are many factors that the search engines use to determine your standing. Some of the big ones include:
We all know that Google runs the show when it comes to search and if you haven’t heard, Google announced back in March that they will be rolling out its “mobile-first” indexing of the web, after a year and a half of testing and experimentation. Mobile-first indexing means Google will use the mobile version of a web page for indexing and ranking, to better assist mobile users find what they’re looking for. Google has indicated that if you only have desktop content, you will continue to be represented in their index, however information tells us that mobile-optimized sites will rank far better. If you are not optimizing your site for mobile today, you better start getting prepared.
First Wave Marketing has been involved in the SEO world for over 12 years and we have seen incredible changes from search engines. It used to be that you could just add keywords to your title tags and content and header tags – get a few back links and you would start ranking. It’s NOT like that anymore.
Our website SEO audits include the following items:
Technical Audit – making sure your site is well coded and runs fast
On-site Audit – full review and analysis of all pages for proper keyword use in all pertinent areas (H1-H6, title tags, content etc.)
Off-site Audit – analysis of back links and anchor text and authority and trust
Social Audit – review current mentions and visibility
Local SEO Audit – if you are a local business, we make sure your website is optimized for local and that you have citations and other elements needed to capture local listings
Don’t wait until it’s too late. An annual SEO audit can help your website stay healthy and grow your business! Contact that experts at First Wave Marketing for a free consultation.