Your website becomes more important to your business every year, but what if your site traffic isn’t growing at the same rate? Whether your site needs a boost in order to compete or you simply want to drive more traffic and engagement, here are 6 ways to increase visits to your website today.
1. Claim your online directory listings.
With 97% of online consumers searching for local businesses, it is essential to claim and optimize your business listing to get found on major search engines and popular directories. You can use online directories to describe things that make your business special, showcase photos or videos, and highlight ways to interact with your customers. They’re also free, making your time investment even more lucrative.
First Wave Marketing recommends starting with the big three – Google, Bing, and Yahoo.
2. Include your website in your email signature.
Make every email a chance to market yourself. Include your business’ website at the bottom and make sure your URL is clickable.
3. Boost visits through email.
Digital-savvy customers are more likely to visit your site, so try marketing to them digitally through email. Promotional emails are great for highlighting what your company has to offer.
Landing pages on your website are great compliments to emails. A call-to-action button is added on your email that links to a landing page offering some type of company asset (case studies, whitepapers, or a free consultation). The reader fills out a quick contact form to download the asset. We typically refer to these readers as ‘hot leads’ as they are taking the extra steps to find out more information about your company.
4. Leave your business card.
If you’re headed to a conference or event and you want to leave a takeaway, there’s still no substitute for the traditional business card. Business cards provide an easy opportunity to share all of your pertinent information including your business website address.
5. Get on the social media bandwagon.
According to a report released by content marketing hub Shareaholic, social media is now the #1 driver of all website referral traffic. Believe it or not, your company’s social media profiles might just show up before your website in a Google search. If you’re not making the most of your “About Us” sections to direct buyers from social media to your website, you could be missing out on a great deal of traffic.
The fact remains that many buyers will seek out your social media accounts before they even approach your website. This is often to get a feel for your company culture before they invest more time and money. Make sure your brand is consistent across all channels.
Want to hear more ways to promote your businesses website? Contact us for a free consultation.