BRANDING

Branding is one of the most important aspects of any business, large or small, retail or B2B.  An effective brand strategy gives you a major edge in increasingly competitive markets. Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.  Your brand is derived from who you are, whom you want to be, and whom people perceive you to be.

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The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.  

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First Wave Marketing in Melbourne FL will help create an effective brand strategy and creative logo design to give your small business an edge over your competitors.